Corporate gifting has become increasingly popular for businesses to show how thankful they are to their employees, clients, and partners. Reward hard work, thank them for doing business or choose another reason to send someone a token of your gratitude.
Corporate gifting isn't just about gift wrapping & deliveries; it can have a significant impact on so many elements of a business, both in the short & long term. In this quick blog post, we'll discuss the benefits of corporate gifting, including the potential return on investment and the effects that can be seen after treating employees to a gift.
- Increased Brand Awareness
Corporate gifts are often gifted with a message or logo attributed to the gift itself. This can provide an opportunity for businesses to increase their brand awareness. Whenever the recipient uses or sees the gift, they will be reminded of the company that was generous enough to gift it to them. This is particularly true if the gift is something that the recipient uses daily, such as a coffee mug, water bottle, or tote bag.
- See Improved Employee Morale
Corporate gifting can have a significant impact on your employee morale. When employees receive gifts from their employers, they feel appreciated and valued, and this can increase their job satisfaction and motivation. A reduction in workforce turnover can be a huge knock-on effect of happier employees.
- Stronger Relationships With Your Clients and Partners
Corporate gifting is an excellent way to strengthen current or future relationships with clients and partners. If you want to get off on the right foot with a new client, give a great first impression with a corporate gift. They can show that the company values the relationship and is willing to invest in its' stakeholders. You can see loyalty, repeat business, and referrals, all sprouting due to the initial step of corporate gifting.
- Increased Sales
Corporate gifting can lead to an increase in sales. When clients and partners receive gifts from your business, they are more likely to remember that business when it comes to making a purchase in future. If you're front of mind due to corporate gifting, the potential of you being the first port of call is greatly increased.
- Potential Return on Investment
Corporate gifting can be seen as an investment in the company's growth. The cost of the gifts can be offset by the potential for a return on investment, such as increased sales, improved employee morale, and stronger relationships with clients and partners.
Effects After Treating Employees to a Gift:
Treating employees to a gift can have several positive effects on the business, including, but not limited to:
- Increased Productivity
Employees who feel appreciated and valued are more likely to be productive. They are also more likely to be motivated to work harder and take on new challenges at work, going above and beyond for you.
- Improved Job Satisfaction
When employees receive gifts from their employer, they feel appreciated and valued, which can lead to improved job satisfaction. This can lead to a reduction in staff turnover and a more positive work environment.
- Positive Word-of-Mouth
Employees who receive gifts from their employer are likely to talk about it with their friends and family, which can lead to positive word-of-mouth for the company. If a stakeholder's family see someone receive a gift they aren't familiar with this can easily spark conversation around your company & the goodwill that the gift represents. This can lead to increased brand awareness and potential new customers.